We often come across different types of products online that look attractive to buy. However, not always we are convinced enough to make a purchase. This is why people nowadays don’t just bump into video content and watch it, they search for video-related product reviews or anything they want to know more about. This goes down as a new consumer behavior as well. New statistics found about 73% of US visitors tend to watch product videos to decide on purchasing. Moreover, 96% of consumers believe videos play a valuable role in facilitating their online purchase decisions.
The business world is a competitive landscape, brands go beyond and above to make their products stand out and fetch the attention of their target audience. One powerful tool to achieve that is product videos. With the rise of video content consumption, leveraging creative product videos has become increasingly important in building a distinctive brand identity and connecting with customers on a deeper level. In this article, we are going to embark on finding different ways to use product videos to differentiate your brand from your competitors.
Understanding Consumer Psychology
Consumer psychology plays a vital role in product video marketing. Understanding the psychology of consumers and utilizing those in branding products to convert more customers into purchasing can be effective. It is based on emotional appeal, product demonstrations, and social proof. Emotional connections generated by appealing sights and stories heighten desire. Demonstrating product features and benefits increases trust. Social proof, such as testimonials and recommendations, increases trust. Fear of missing out is triggered by urgency and exclusivity. When these elements are combined, consumers are influenced to perceive value, overcome hesitations, and make a purchase. This is why consumer psychology is a crucial factor to utilize it in marketing your brand.
Creative Ways To Make Your Product Video Stand Out
Creativity is the ultimate way to use product videos to differentiate your brand from competitors. To leave a lasting impression and captivate the audience, you will have to think out of the box and implement innovative strategies. There are several methods to distinguish your product film, such as making an interesting introduction that communicates your brand’s story, including interactive components to improve the viewer experience, or utilizing trending elements to stay current. Your video can show value propositions, including video testimonials, making holiday-themed videos, or offering thorough product lists. You can make your product video stand out and captivate viewers successfully by utilizing these original strategies. Let’s look more into some creative ways to use product videos to differentiate your brand from competitors:
Storytelling Theme
Suppose you are launching a brand new product that was never introduced by any brand in the market. Now if you do not give enough effort to make the product look distinct and unique, it will not fetch much attention. To make your product look unique, you may go for a storytelling approach that will showcase the benefits of the product with a compelling story. Storytelling techniques portray character development, conflict, and resolution and engage viewers emotionally. This will connect the audience with the product.
Tesla, the electric car manufacturer, created an introductory video featuring their CEO, Elon Musk, narrating the company’s mission to accelerate the world’s transition to sustainable energy. The video showcased their innovative technology, environmental impact, and the vision behind their brand, leaving a lasting impression on viewers.
Adding Clickable Elements
You can include interactive elements in your product videos like hotspots or buttons that people can view by clicking to explore more details or features. Thus viewers are more engaged and can experience a more individualized experience. The conversion rate may also increase because of this approach.
Let’s look at this company named “Tastemade”, a food and travel media company that creates clickable elements in their recipe videos. Tastemade, a food and travel media company, incorporates clickable elements in its recipe videos. Viewers can click on ingredients or cooking utensils within the video to access additional information, recipes, or purchase links. This interactive feature enhances the user experience and makes it easier for viewers to recreate the dishes.
Adding Value Proposition
Creating dedicated videos that emphasize the key value propositions of your product can be another way to make your brand stand out. When you do your research on what customers think and feel about your brand, you can make a more honest product video that can easily create a connection between the viewers and the product. Demonstrate how your solution solves a problem, its benefits, and how it alleviates client pain points. You can separate yourself from the competition and attract potential buyers by clearly communicating the value your product provides.
Dollar Shave Club is a subscription-based razor company that created a value proposition video that humorously highlighted the high cost of traditional razor brands and positioned their own affordable, convenient, and high-quality razors as a better alternative. The video effectively communicated its value proposition and resonated with consumers, leading to significant brand growth.
Holiday Season Videos
The holiday season is the best time of the year with people having the full holiday spirit as well the mindset to purchase gifts for loved ones. Incorporating the holiday theme in product videos as well as tailoring the products according to that can be a genius technique to attract more viewers thus, conversion. Creating videos that evoke the spirit of the season and showcasing how your product can enhance celebrations or serve as a perfect gift.
By tapping into the festive atmosphere, you can capture the attention of viewers and drive sales during peak shopping periods. Coca-Cola is well-known for its classic holiday videos, which feature festive themes and uplifting stories. Their videos capture the excitement and spirit of the holiday season while keeping their Coca-Cola products as the focal point of attention.
Video Testimonial
Another creative strategy is including video testimonials of happy customers who have repeaed the benefit of your product. Real-life testimonials give your product social proof and make it more legitimate. It also informs potential new customers of the quality of your product. It showcases your customers’ positive experiences and how your product has made a difference in their lives. Slack, a popular collaboration and communication platform, incorporates video testimonials in its product videos to showcase how its software has improved team productivity and communication. They feature teams from various industries sharing their experiences and highlighting the benefits of using Slack.
Keep It Trendy
Nowadays trends are dynamic and timely. One trend comes and goes so it is quite difficult to keep up with new trends. However, the result is great and can give your competitors a hard race. Infusing your videos with fashionable aspects, whether it’s using popular music, including trendy visual effects, or matching with viral challenges or memes, can make them more relatable and shareable. This strategy keeps your brand relevant and appeals to a larger audience. DJI specializes in drones and camera equipment. Their product videos often feature breathtaking aerial shots, cinematic camera movements, and smooth transitions. They combine stunning visuals with trendy editing techniques to showcase the capabilities and versatility of their products.
Make Your Product Video Unique!
There’s no denying that using unique product videos helps to distinguish your business. Innovative narration, one-of-a-kind images, and client testimonials help to establish trust and attract audiences. Utilize developing technologies to stay ahead of the competition. In a congested marketplace, stand out and demonstrate the value of your items in a way that no one has ever imagined.
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